IT'S ALL ABOUT NATURAL.
Timeless. Rare. Authentically Yours.
At Lewis Jewelers, we’ve been helping people celebrate life’s unforgettable moments for over a century. We know that jewelry, especially diamonds, is about so much more than sparkle. It’s about emotion. A promise. A memory that lives on for generations.
That’s why we love natural diamonds.
Natural diamonds aren’t just any gemstones. They’re geological miracles. Born deep within the Earth over billions of years, every natural diamond is a one-of-a-kind masterpiece of nature—unique, authentic, and impossibly beautiful.
Whether you’re popping the question, honoring a milestone, or treating yourself just because, you deserve a diamond that’s as genuine as the story behind it.
WHY CHOOSE A NATURAL DIAMOND?
Q: What’s the actual difference between a natural diamond and a lab-grown diamond?
A: Lab-created diamonds may look similar on the surface, but they’re just that—man-made. Natural diamonds are forged under the Earth’s pressure and heat over millions (even billions) of years. That journey makes them rare, meaningful, and unlike anything a lab can recreate. You're not just buying a gem—you're owning a piece of Earth's history.
Q: Are natural diamonds ethical?
A: Yes, and it's something we take seriously! The natural diamond industry today is more transparent and responsible than ever. Thanks to global initiatives like the Kimberley Process, more than 99% of diamonds on the market are conflict-free. What’s more, many of our partners actively invest in the communities where diamonds are sourced - supporting schools, clean water, wildlife conservation, and sustainable livelihoods.
Q: How do natural diamonds impact the planet?
A: You might be surprised to learn that leading diamond producers are at the forefront of environmental stewardship. From restoring mining sites into wildlife habitats to investing in carbon-neutral operations, the industry is evolving—and fast. At Lewis Jewelers, we work with suppliers who meet the highest standards of environmental and social responsibility.
Q: Do natural diamonds hold their value?
A: Natural diamonds retain value better than their lab-grown counterparts. Why? Because their rarity and permanence never go out of style. A natural diamond is something you can pass down to your children and grandchildren—not just emotionally, but in lasting value too.
Q: Can I trace where my diamond comes from?
A: Many of the natural diamonds we offer come with transparency reports that let you trace the journey of your stone—from mine to market. It’s part of our commitment to honesty and integrity in every piece we sell.
FEELING FANCY?
THINK ABOUT FANCY COLOR DIAMONDS.
While classic white diamonds get plenty of well-deserved love, natural color diamonds are the hidden gems (pun intended) of the diamond world. These rare beauties come in captivating shades—think soft pinks, sunny yellows, steely blues, and even warm cognac tones. Unlike treated or lab-enhanced stones, natural color diamonds owe their hues to the unique conditions under which they formed deep in the Earth. That makes them incredibly rare—and incredibly special.
Color diamonds are a perfect choice for someone looking to express individuality, create a statement piece, or find a diamond that truly reflects their personality. Whether set into a custom ring or incorporated into a striking pendant or bracelet, they offer a bold alternative to the traditional, while retaining the history, authenticity, and heirloom quality of a classic natural diamond.
Want to learn more? Read here.
At Lewis Jewelers, we curate a unique selection of natural color diamonds and love helping customers explore the unexpected beauty of these naturally stunning stones.
NATURAL DIAMOND FUN FACTS
Let’s be honest, diamonds are already pretty dazzling on their own, but once you know a little more about their backstory? They become downright magical. Here are a few of our favorite little-known facts about natural diamonds that just might make you love them even more:
They're older than... everything.
No exaggeration here…most natural diamonds are over a billion years old, with some dating back 3 billion years. That means your diamond formed long before the first dinosaurs walked the Earth.
They’ve been found in outer space.
Scientists have discovered tiny diamonds in meteorites that landed on Earth. In fact, there's a planet 40 light-years away believed to be made mostly of diamond. Talk about intergalactic sparkle.
They form under extreme pressure & heat.
Natural diamonds are created about 100 miles beneath the Earth’s surface, where temperatures can reach over 2,000°F. That kind of intensity turns simple carbon into something extraordinary.
They’ve been treasured for centuries.
Diamonds have been adored since ancient times. In India, they were considered symbols of power and protection as far back as the 4th century BCE and were even believed to have mystical properties.
They inspired Shakespeare.
In Othello, the tragic character gives his beloved a diamond ring—“my first gift... I gave her.” Diamonds have long stood as poetic symbols of enduring love and drama. Maybe they’ll inspire you!
They’re often given, but rarely returned.
According to popular belief, more people are gifted diamonds than buy them for themselves, but once someone owns one, they usually never part with it. A diamond, once given, tends to stay in the family.
The word ‘diamond’ has Greek origins.
It’s derived from adamas, meaning “unbreakable” or “invincible.” We love that. Because what better symbol of lasting love and strength than a gem that’s literally one of the toughest materials on Earth?
NATURAL. PERSONAL. LASTING.
The Lewis Jewelers Promise
We believe jewelry should never be one-size-fits-all. And neither should the diamond buying experience.
When you walk into Lewis Jewelers (or browse online in your pajamas—we don’t judge), you’ll find a warm, pressure-free environment where our expert staff is here to guide, educate, and inspire. Whether you're shopping for an engagement ring or looking to upgrade your everyday sparkle, we're here to help you discover the diamond that speaks to you.
And yes, if you want to talk about the 4Cs, we can do that too. We’ve saved that for another page. But we’d much rather start with the why. Because when it comes to natural diamonds, it's not about stats and specs, it's about love, legacy, and the stories we carry forward.
